Whilst Black Friday has become a mainstay event in the UK’s trading calendar, it has only been adopted by hospitality relatively recently. The industry is in a torrid state with the pandemic restrictions biting and revenue streams severely hampered. Pre-sold revenue through gift cards sales and at-home experiences are amongst the few ways operators have been able to generate much-needed cash whilst doors have been closed - alongside pivoting to takeaways and selling retail products directly to customers. 

With the new tier restrictions coming into force next week, hospitality operators are having to come to terms with the reality that Christmas trading this year will be very different to a typical festive season.

Want to sleigh your gifting strategy for Christmas and boost your sales during the golden quarter of the year?

Toggle promotions are the perfect way to give your customers some Black Friday discounts (or any discounts for that matter!) Watch our short video, delivered by the Toggle Elf Lorna, to find out how to easily create promo codes.

Toggle CEO Dan Brookman has created a helpful video for Togglers and non-Togglers alike, rattling through 10 top tips in 10 minutes to make sure your business is on the front foot and selling experiences, gift cards and retail products directly to customers online this Christmas.

With the hospitality industry buckling under the weight of Covid-19 restrictions, it has never been more critical for restaurants, bars, pubs and other venues to diversify their revenue streams and sell online directly to customers whilst the doors are closed. Find out what hospitality businesses should be doing to ensure Black Friday isn't pitch black this year.

Ole & Steen, Duck and Rice, Tonkotsu, Sourced Market, JW Lees and Revolution Bars are amongst a host of food and beverage businesses to have launched online stores with Toggle in recent weeks – selling at-home experiences, gift cards and retail products to boost pre-Christmas sales during lockdown.

Christmas is only a short time away and this year it’s more important than ever that brands are ready to make the most of this valuable revenue opportunity.We’ve put together our top tips, including linking out to further Toggle Academy articles, to help you make the most of the opportunity where 60% of yearly gift card sales take place.

Despite trading challenges facing the hospitality sector well into 2021, one independent pub group is looking forward to a ‘head start’ to the new year thanks to a popular new scheme created using gift card platform Toggle.

Join Toggle CEO Dan Brookman and guest speakers from Revolution and Living Ventures at the latest webinar as they discuss how to use the platform over the festive season to make your offering really cut through the noise.