Gift Card Myths, Busted
Gift cards aren’t just a seasonal thing. They’re a year-round opportunity that can boost your revenue with little effort. Let’s get into it 👇
❌ “People only buy gift cards at Christmas”
✅ In January 2025 alone, our Togglers made over £3.7 million in gift card sales. Gifting isn’t just for the festive season, it’s for birthdays, thank yous, anniversaries and “just because” moments all year round.
❌ “Gift cards are great, but they don’t come with that ‘unwrapping’ moment.”
✅ Digital gift cards are super convenient and always appreciated. But now, with our new Greetings Gift Cards, you’ve also got the option to give a gift they can hold, open and pop on the mantelpiece. Same gift card — just dressed for the occasion.
❌ “Redemptions are everything.”
✅ While this is true and we see that redeemed Toggle cards bring in spend uplift, don’t be dismayed by unredeemed cards. Unredeemed gift cards = pure profit. They’ve already been paid for, and if they aren’t used, that spend stays with you.
❌ “Gift cards are bad for the environment.”
✅ We’re proud to partner with Green Gift Cards, helping hospitality businesses reduce their environmental impact. Their cards are made from paperboard, not plastic, and are certified biodegradable and compostable.
❌ “Fulfilment is too much hassle.”
✅ We’ll handle it. Printing, packing and posting physical gift cards is all taken care of—no faff, no stockroom drama, no stress for your team.
So if you’re still on the fence about gift cards, consider this your sign.
They’re easy to launch, easy to sell and easy to spread the love of hospitality.
