Father’s Day 2025: The Final Whistle Has Blown
Father’s Day 2025: The final whistle has blown
That’s a wrap on Father’s Day 2025! From gift cards to experiences, our Togglers were on top form, making this one of our most successful Father’s Days yet.
The scoreboard
🏆 This year, Mother’s Day took the crown
📈 Sales were up 33% compared to Father’s Day 2024
🎁 Over £1.3 million in Toggle gift cards and experiences were sold in the lead-up
⏱️ £250k of that came from Father’s Day itself—a huge result from last-minute gifting alone
Hospitality gifting continues to be on the rise, and it’s not slowing down.
Key plays from this year
1. Promos = performance
5% of our top-selling products included a Father’s Day-specific promotion, this is down on 2024 when 15% of sales had a promotion attached and could explain the slight reduction in numbers. This just goes to show that a name-drop goes a long way. Your customers are actively searching for Father’s Day gifts, so make sure your offers are shouting about it.
2. The last-minute rush is real
Father’s Day Sunday alone brought in nearly £250k. A key tip is to keep your campaign live right up until the day. Digital gift cards with instant delivery are perfect for last-chance shoppers.
3. Simple still wins
Some of the most successful campaigns didn’t reinvent the wheel. Clear messaging, eye-catching visuals and easy gifting options are what really landed with customers.
New offerings taking off
Our new Greeting Gift Cards were a brand new offering this Father’s Day and were already live with 5 brands to help mark the occasion. This is only the beginning, and we’re predicting a big boost to physical sales thanks to these new arrivals.
Eyes on the prize
With over £99 million in Toggle sales forecast for 2025, there’s still everything to play for. Whether it’s summer stays, graduation gifts or festive packages, now’s the time to get ahead.
Planning your next campaign?
Book in a demo call with our team here, and we’ll help you score big for the next big ticket day.
