BHN and Toggle launch the One4all Foodie Favourites Gift Card: giving Hospitality businesses of all sizes a bigger slice of the gifting pie

Big news for hospitality that serve up the UK’s most exciting dining experiences: Blackhawk Network (BHN), a global leader in branded payments, has teamed up with hospitality gift card platform Toggle to launch the One4all Foodie Favourites Gift Card.

This is the UK’s first-ever multi-brand gift card designed exclusively to champion hospitality brands of all sizes. These are the neighbourhood gems, the family brewers, and the flavour-makers who keep the UK’s foodie scene so special.

From laid-back street food to clever casual dining to affordable special occasions, Foodie Favourites is here to make sure diners can gift the kind of meals that memories are made of.

And for operators? It’s a fresh new revenue stream, with an added bonus of access to a share of the £300m+ which is currently loaded in the UK on the One4all Gift card. 

The launch comes at a perfect time. The UK gift card market is set to reach nearly £9 billion by 2025 (GCVA), and this collaboration opens the door for restaurants of all shapes and sizes to grab a piece of that fast-growing market.

Tesco are in on it, too

Ban Mahsoub, Partnership Director for Tesco Insurance and Money Services, said:

“We’re excited to launch the new One4all Foodie Favourites Gift Card, further extending our popular range of One4all Favourites Gift Cards. This new addition gives customers even more choice and flexibility, allowing them to personalise their gifting experience in a way that truly reflects the tastes of their loved ones.

With over 80 third-party brand gift cards already available in Tesco stores, the launch of the Foodie Favourites card reinforces our commitment to catering for all tastes and occasions.”

A milestone moment for hospitality operators 

Toggle CEO Dan Brookman said:

“Toggle is delighted to be partnering with BHN to launch the One4all Foodie Favourites Gift Card. It’s been a long-time goal for Toggle to provide a platform for all brands to have access to the gifting malls and incentive market.

The Foodie Fav GC will create a new revenue stream for operators and also being able to access the circa £300M loaded onto One4all each year will undoubtedly provide a well-needed revenue boost for participating restaurants.”

David Walsh, VP Original Content EMEA at One4all Gift Cards, part of BHN, added:

“Foodie Favourites Gift Card is a concept BHN has been eager to bring to life for several years, so we are incredibly excited to partner with Toggle to reach this high-profile milestone for our brand. This launch not only complements our current offering but also lays the groundwork for similar regional partnerships in the future.

It represents a critical step in driving growth across our Restaurant category. We’re excited to partner with Toggle as pioneers in the B2B hospitality gift card space. With over 200–300 new restaurant partnerships expected, this effectively doubles our network overnight and cements our commitment bringing consumers a perfect gift for friends, family and loved ones.”

How it works

The One4all Foodie Favourites Gift Card will be available from October.

• Available to buy at Tesco stores (excluding Express and Metro) and at one4all.com
• Loadable from £15 to £200
• One of ten themed One4all Favourites Gift Cards, sitting alongside Beauty & Spa, Gamers’, Student, Teen, Restaurant, Fashion, Active, Entertainment and more.

About Toggle

Toggle is the UK’s go-to gifting platform for hospitality, helping nearly 7,000 venues sell gift cards, experiences, tickets and more, both online and in-venue. Launched in 2018, Toggle is trusted by brands like Big Table Group, Franco Manca, Gusto, Turtle Bay, Côte, Rudy’s, Rosa’s Thai Café, and many more.

In 2025, Toggle’s transaction volume is expected to exceed £100m, showing just how powerful hospitality gifting has become. Whether it’s a branded webshop, POS-based sales, or on-demand print and fulfilment, Toggle makes gifting simple and revenue-ready.

Learn more at usetoggle.com.

About BHN

BHN is the global leader in branded payments, helping businesses connect with consumers through the world’s largest network of gift cards, egifts, rewards, and payouts. With more than 400,000 consumer touchpoints worldwide, BHN makes branded payments simple, seamless, and effective. 

Learn more at blackhawknetwork.com/uk-en.

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