Toggle Time is back to help you turn the season of giving into a season of selling.
We're bringing together the Toggle team and two guest experts for practical advice, fresh ideas and the know-how to make more of your busiest trading months.
From putting your venue on someone's Christmas list to bringing them through the door in January, we'll help you play your cards right. Expect live demos, expert help and changes you can make that same afternoon.
Pick your favourite or join us for the full set.
Can't make a webinar live? Register and we'll send you the recording.
Get your Black Friday offer out of your head and into your webshop. We'll share what worked for hospitality brands on Toggle last year, help you decide your offer and walk through the set-up step by step, scheduled to run from Black Friday (Fri 27 Nov) to Cyber Monday (Mon 30 Nov). We'll also flag the small mistakes that cause big headaches and cost sales, then show you how to avoid them.
Register for Session 1
How do experienced hospitality marketers get Gift Cards onto Christmas shopping lists? Join Alan Armstrong and Andre Johnstone as they share the approaches they've used, what they've learnt and what they'd recommend for the festive season. From in-venue promotion to social, we'll explore how to get gifting in front of more guests, with practical advice you can apply to your own Christmas campaigns.
Register for Session 2
Give guests a reason to visit when the decorations come down. We'll explore how to use Black Friday and Christmas gifting to drive January trade, from January-only offers and bounce-back cards to the guests who buy for themselves between Christmas and New Year. Then we'll look at how it could work for your venue, which terms to make clear when you promote it, and how to turn a redemption into a regular.
Register for Session 3
Thirty minutes, three days before Black Friday. Drop in, run through the final checklist with our Toggle experts, and get your last-minute questions answered live. Come with your shop open.
Register for the drop-in
Black Friday's wrapped. Santa's still got a shopping list. We'll walk through how to read your results and compare them with last year, then turn our attention to keeping gift sales coming through December. We'll cover setting postage rates that encourage bigger baskets, offering Click and Collect, and making last posting dates clear on your webshop so nobody's left guessing. Once the postal deadline passes, it's over to digital Gift Cards and SMS delivery, and making your shop the answer to "I still haven't bought them anything."
Register for Session 4
Still a few things on your Christmas list? Join our Toggle experts for a final check before the busiest fortnight. We'll run through your venue's gifting promotion, your webshop and your Christmas emails, including delivery deadlines and options for last-minute buyers. Bring your questions and any loose ends, we'll help you get ready for everyone who's left it late.
Register for the drop-inEvery day counts when there are Gift Cards to sell!
The marketers planning the campaigns. The operators keeping everything moving. The person who's just been put in charge of gift cards.
Whether you're running one venue or juggling fifty, brand new to Toggle or already know your way around, you're in the right place.
Gift cards are a team effort. Bring the people looking after your Webshop, emails and venue teams so everyone's ready to put the ideas into action.
And bring your questions, too. The “can we…?”, the “how do I…?” and the one you've been meaning to ask for weeks.
Your best Christmas is on the cards
There’s a lot you can fit inside a gift card.
This Christmas, we’re celebrating everything your guests are really giving when they gift your venue. And helping you turn those gifts into fuller tables, busier bars and more reasons to come back in the new year.
Because the best things under the tree give people something to look forward to.
