Toggled – September 2026
What a month! We packed out Hijingo with hospitality marketers, welcomed a brand new integration partner and sold over 105,000 Gift Cards along the way. So, pull up a chair, here's everything that happened this month at Toggle HQ.
Mega Marketing Masterclass: what a day
On 9 September, Airship and Toggle hosted the Mega Marketing Masterclass in London. It was a full day of practical ideas to help brands make the most of their marketing before the busiest season of the year.
With Black Friday and Christmas just around the corner, gifting was high on the agenda, with plenty of tips on turning a Gift Card shop into a proper revenue channel. There was lots more on the menu too, from customer data and gamification to guest experience.
A huge thank you to our Professionals, Andre Johnstone, Jack Edge and Alan Armstrong, for sharing their expertise. We'd also like to say a massive thank you to our wonderful sponsors, HGEM and Fydelia. Their support helped make the day possible, and they brought plenty to the room, with Steven Pike and Steve Parkinson delivering two incredibly insightful sessions, packed with ideas the room could put straight to work. And to everyone who joined us, thank you!
Couldn't make it, or fancy rewatching your favourite session? We recorded them all, and they'll be landing on our YouTube channel very soon, packed with fresh ideas for bringing more guests through your door this Christmas. Watch this space!
September in numbers: what a month
Our venues sold over 105,000 Gift Cards, with more than £5.6 million in September. That's a lot of birthdays, thank-yous and treats sorted, and a lot of future visits lined up before anyone has even sat down.
More than 80,000 of them were redeemed, bringing over £4.1 million through venue doors this last month. Great venues and great gifting, working together. With Black Friday and the festive season fast approaching, we can't wait to see what we achieve next.
Christmas: digital's time to shine
There's still just enough time to get Greetings Gift Cards ready for Christmas. Orders are open until 9 October, so if you'd like your brand sitting pride of place on the mantelpiece this festive season, drop us a line at giftcards@usetoggle.com.
Print jobs grew every week of September, so it's shaping up to be a very festive season, and now it's digital's time to shine. Digital and SMS Gift Cards land instantly in the inbox or on the phone, so you can keep selling to last-minute shoppers right up to Christmas Eve. Put them front and centre in your shop and start shouting about them now, so you're ready to catch every last sale. Need a hand? Get in touch with the team. And if you're interested in Toggle, say hello at sales@usetoggle.com.
me&u joins the Toggle gang
We've got a brand new integration to shout about! Toggle Gift Cards can now be redeemed directly through me&u at checkout, so guests can pay with their Gift Card straight from their phone when it's time to settle the bill.
me&u already powers order-and-pay for the likes of Toca Social, Flight Club and New World Trading Co., and Toggle now sits right inside that same journey. The guest reaches checkout, chooses to pay with a Gift Card, enters their Toggle code and me&u does the rest.
That means less manual handling at the till and Gift Cards that get spent sooner, with guests coming back to use whatever is left on the balance. If you use both platforms, the full details are over on the blog: Toggle and me&u partner to bring gift cards to the table
Always Evolving
We've been busy behind the scenes getting everything ready for the festive season. Our team has new admin tools that make it quicker than ever to help you out, so you spend less time on admin and more time selling. Updating your POS Mode PIN, changing who gets your store alerts or adding a new currency now takes just a few clicks. We've made it faster to bring new integration partners onto Toggle, so connections like me&u can reach you sooner. And we've given digital card resends, team invites and the POS Mode scanner a polish, too.
Toggle Offers: 50% off Candid
Christmas is one of the busiest hiring seasons in hospitality, so we've teamed up with Candid Hospitality to make it a warmer one. Toggle × Candid brings our in-platform gifting straight into hiring. You can send a candidate a Gift Card to enjoy at your venue as a thank you for an interview, a warm welcome before it, or a kind gesture even when the answer's no. Every card you send is another reason for someone to visit, whether they join the team or not.
Right now, Toggle users get 50% off their first six months of Candid, and the offer runs right up to the start of 2027. Find out more on the blog: Toggle × Candid: 50% off your first six months
The Winter Postage Series
Postage is one of the last things a guest sees before they buy, so we've launched the Winter Postage Series: short, practical lessons to get your checkout ready for Black Friday and Christmas.
Lesson One: Open the page. A ten-minute check of your postage settings, so you know exactly what every guest pays at checkout. It's the quickest way to make sure your delivery prices are working as hard as your Gift Cards: Open the page you have never opened
Lesson Two: Flatten the ladder. Festive shoppers love buying more than one card. Switching to one flat delivery rate takes minutes and keeps those bigger baskets rolling all the way to the till: Stop charging more for buying more
More lessons are on the way, so keep your eyes peeled.
New venues on Toggle
A big warm welcome to the venues that went live on Toggle this month!
- Salad Project Paris
- The Coach
We're chuffed to have you on board, and we're looking forward to helping you grow your gifting. We've also added a new Loungers site in Germany, so our international family keeps on growing!
A night at the GCVA Hall of Fame Awards
On 17 September, Fran Beckley, our Head of Customer Success, and Anna Morton, our Print & Fulfilment Lead, joined our partner Orion at the GCVA Hall of Fame Awards. The awards are the Gift Card & Voucher Association's annual celebration of the biggest and best innovations in the gift card industry. This year's event took over The Underglobe beneath Shakespeare's Globe, with a Midsummer Night's Dream theme to match.
It was a brilliant night, and a great chance to catch up with the people shaping the future of gifting.
Thank you Dan
On 23 September, the whole Airship and Toggle team came together for our last company day with our CEO, Dan Brookman. We worked side by side, shared plenty of laughs and, naturally, raised a glass or two (or three... or much more) to round off the day in true hospitality style. Dan has now handed over the reins, and we can't thank him enough. He's been at the heart of everything we've built, backing big ideas and always putting our customers first. Dan, thank you for everything. We'll miss you!
The day was also a chance to spend time with Olivia FitzGerald, who we were delighted to announce will be joining Airship and Toggle as CEO on 1 November. Olivia brings decades of hospitality experience, and we're so excited to have her on board. Here's to the next chapter!
And that's a wrap on September! Between the Masterclass, me&u and the countdown to Christmas, it's been a cracking month. Black Friday is getting closer, so there's plenty more heading your way. See you next month.
