Unlocking the Gift Card Opportunity: Toggle x Upside London

Most venues set up a gift card store, sell a few cards at Christmas and hope for the best. There is so much more on the table.

In this webinar, Toggle’s Holly Ritchie is joined by Andre Johnstone of Upside London, one of our Professionals, who grew Wagamama’s gift card programme from £300k to over £3m and took Côte past £2m in just two years. Together they unpack where the real gift card revenue is hiding and how to go after it.

In this session, we break down how to turn gift cards from a seasonal afterthought into a year-round revenue engine that wins you new customers.

🎁 Watch the Webinar 🎁

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What you’ll learn

• Why the F&B gift card market is growing 40% year on year, with average card values now at £44

• How to unlock the B2B opportunity, where 61% of gift card revenue now sits

• How multi-choice cards like Foodie Favourites open up retailers such as Tesco

• Why chasing breakage is a false economy, and how redeemed cards drive 50% higher spend

• How to build a redemption strategy that turns expiring cards into footfall

• How to sell experiences, not just cash, from masterclasses to tasting menus and stays

• How to build occasions into your store all year round, beyond Black Friday and Christmas

• How print on demand makes physical and greetings cards viable for any venue
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Supporting Resources from our Toggle Academy

To help you put these strategies into action, we have pulled together the most relevant support guides below.

Promoting your Toggle store - For getting your shop ready and seen

Using “Special Days” to drive your shop sales - For building occasions all year round

5 best practice tips for Black Friday - For your biggest selling period

Brief guide on the types of promotion you can do - For added value and offers

Special Offer promotions - For driving conversion with incentives
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The venues that win at gifting do not wait for December. They build occasions all year round, explore B2B, and treat every redemption as a chance to win a customer for life. 🎁

If you would like support shaping your gifting strategy with Toggle, speak to our team, and let’s make this your most profitable year of gifting yet!