December 1, 2025
TT5: #6: The Final Countdown
Your Black Friday Survival Guide
Previously on TT5…
in Selling the Season, we shifted the spotlight to social media and dove into how hospitality operators can create content that converts, build audiences that stick, and use smart paid activity to drive festive gifting. Holly was joined by Natalie Dunning, CEO & Founder of Kitch — the specialist social agency for hospitality, food and drink.
Now, in The Final Countdown, Amy chatted last-minute tactics, email and social push ideas, and proven ways to maximise sales during the biggest shopping weekend of the year.











