April 9, 2024

Doubling Sales with Toggle: London Brasseries Reveals Recipe for Success

Doubling Sales with Toggle: London Brasseries Reveals Recipe for Success
Since hopping aboard the Toggle train in February last year, London Brasseries have been like sponges, soaking up expert advice to make a splash on the platform, and they've been making waves ever since! Their total spend has skyrocketed, marking an astounding 200% increase!

London Brasseries , a collection of five distinctive restaurants in central London, has a rich history dating back to 1972 when their first venue, Maxwell's, opened its doors. They've spilt the beans on their secret sauce for success, and it all boils down to one thing: a whopping shift in the average initial top-up per card - from a humble £40 in 2022 to a jaw-dropping £88 in 2023.

But how did they sprinkle this magic across their operations? Let's take a peek behind the scenes:

🌟 Prominent Placement: London Brasseries made sure their gift cards page took centre stage in the main menu of all their websites, ensuring every visitor knew about their tempting Toggle offerings.

📧 Strategic Email Marketing: They whipped up some serious email magic, slipping in gift card promotions at the end of every mailer. Just like slipping a secret treat into every inbox, maximising exposure to their hungry audience.

🚀 Cross-Platform Promotions: Before key celebrations like Black Friday and Mother's Day, they coordinated their comms to their audience with vouchers across every platform imaginable - mailers, social posts, web banners - you name it, they did it!

And what do the brains behind London Brasseries have to say about their Toggle adventure? - “Toggle has been amazing to work with. We are very excited to have increased the total value of gift cards by 200% in comparison to the year prior when we were with our previous gift card provider.

Luci and Cal were both very helpful during the onboarding process, and the platform is so easy to use that it only took a matter of hours before all five webshops were live and ready for sales!

Not only has Toggle been great for sales, it has been helpful for organising return visits as well as prizes for social media competitions or charity events.

The regular emails from the Toggle team with campaign ideas and other tips have resulted in us rolling out new promotions like Black Friday which was a great success and now a key date in the calendar.”

So, by following the steps of our dedicated support team, London Brasseries cooked up a storm, doubling their sales and elevating their profits to new heights! 🥳