December 2, 2021

November's Pinch Punch

November became Go-vember at Toggle, as everything suddenly went 100mph.  Fasten your seat belts… Here we go:

  • £2,167,785 in total Toggle sales!
  • We welcomed 23 new hospitality brands to Airship & Toggle. Including Chopstix, Fever-Tree, Darwin & Wallace, Dogbowl, Pleased to Meet You, Comfy Pubs, AJP Pubs, Boojum, Sushi Revolution, Ballie Ballerson and many more
  • A record breaking 42 groups going live including (brace yourselves) Shepherd Neame, Heron & Brearley, GAILs, Sixes Social Cricket, Megans, Liberation Group & Butcombe, The Chesterford Group, Dirty Bones, Lina Stores, Provenance Inns, The Cocktail Club, Little Door & Go, Signature Pub Group, Busaba, Rum Kitchen, Various Eateries PLC + TWENTY FIVE MORE!
  • 17,745,228 emails were sent out via Airship - SO. MUCH. ENGAGEMENT. 
  • 14% conversion on our toggle stores on black friday
  • Our most ridiculous video shoot so far, with an inflatable jetpack Santa, a cardboard village, the apparent release of some pent up anger from our Customer Success team towards Sam Brown, PLUS the re-launch of our Jetpack Santa game.
  • One new office dog - big shout out to @Patrick and his new companion, Blue (see our below for the team’s reaction)
So many happy faces.

  • We went live with a record-breaking, 7 new partners last month! We are now integrated with the likes of Me&U, Storekit, HedgeHog by Wireless Social, Tonic by Collins, CBE, Como, Qikpay and WIFi Marketing!
  • 3,782 physical items sent from our fulfilment centre (which we are referring to as ‘’Sam’ta’s Grotto’ for the month of December. 
  • 1 nomination for ‘Innovation of the year’ at RMI 2022
  • Another 2 nominations at the Sheffield Business Awards
  • 4 face to face events, including the Propel Multiclub, The MCA Restaurant Conference, The Turing Fest (we sent the Product Team to Edinburgh for a couple of days of geeking out) and the Restaurant & Bar Tech Expo (big shout out to Vic Searl & Data Hawks for allowing us to join the power rangers stand) 
  • 1 welcome-to-the team night out for Ed Chapman, which may have spiralled slightly out of control, partly due to the presence of our good friends Vita Mojo. Including a visit to our FIRST EVER Airship customer, Nomad bar. 
  • The single most hungover office day known to man - with hair of the dog provided at 5pm by our friends Sophie at LCC and Mark at Vouch Global 
  • Lorna Fox’s first (and potentially last) trip to London to run face to face training. 

It's been a great month! We have kicked off the beginning of the gifting season, which sees 60% of gifting happen for our Togglers. It was our biggest Black Friday yet, selling over £740k worth of products over the weekend. 

It’s not too late to make the most of Toggle this Christmas! Sign up to Toggle here: Sign Up