A FILM PRODUCTION WITH CHICO SLIMANI AND TOGGLE DIRECTED BY RICHARD TISSINGTON AND OD CONTENT
We asked the X-Factor’s Chico Slimani to help us promote our campaign through Cameo, singing ‘it’s Toggle Time’. Here’s how it went👇
That video was so well received, we thought 'Why not go full John Lewis, and make our own Christmas ad? ... So that's what we did. Check that out here 👇
we set to work on a sequel
The first round of our process was assembling a script. With Chico diving into the project, we started building the storyline, characters and dialogue. With the birth of Dan Van Brookman (our cultured film director), we knew we had something.
Read the script here:
Having worked with them on Toggle Time's campaign video, we enlisted the help of a content creation company from our hometown, OD Content. We set up a meeting to pitch our idea, and with their agreement, we were on our way.
With the luxury of knowing a few names in the hospitality biz, we built a list of the pubs, bars, restaurants and hotels where we wanted to shoot it. We scouted around the venues and, though they were all great... we landed on the brilliant: The Botanist, Rudy's and Zizzi.
After prop-peration and a script run through; Shoot Day was finally here.
We set a 9am call-time and started setting up. The talented Chico rocked up and after a couple run throughs; Lights, Camera, Action. Fancy watching the BTS of our video?
After a great shoot day and hours upon hours of editing; It’s Chico Time came to an end. Our sequel was done. Watch it here:
We even made so much content, that we have bloopers and outtakes to spare