With the new tier restrictions coming into force next week, hospitality operators are having to come to terms with the reality that Christmas trading this year will be very different to a typical festive season.
Ole & Steen, Duck and Rice, Tonkotsu, Sourced Market, JW Lees and Revolution Bars are amongst a host of food and beverage businesses to have launched online stores with Toggle in recent weeks – selling at-home experiences, gift cards and retail products to boost pre-Christmas sales during lockdown.
Hospitality gift card platform Toggle has reported a ‘buoyant’ Christmas performance in spite of December sales being down overall. With the pandemic forcing businesses to close their doors to customers, operators pivoted to selling retail products and at-home experiences, as well as gift cards.
2020 was a tough year for everyone, including the traders at Sheffield’s Moor Market, and Sheffield Council didn’t want to let Christmas pass without doing something special for the people of the city.