TT5 #3: The Gift Game
Season’s Greetings: Charting a course for Black Friday Success
Previously on TT5...
Last time, Dan kicked things off with Ready for Departure, setting the scene for a strong festive season, and followed by Season’s Greetings, where we charted a course through Black Friday and fulfilment. Now, in The Gift Game, we’re turning preparation into powerful promotions and discovering how to make gifting truly irresistible.
The Gift Game Begins
With Christmas fast approaching and record-breaking sales predicted, it’s time to focus on creativity, visibility, and value. The brands who win December are those who make gifting easy to find, simple to buy, and exciting to give.
Build Collections That Convert
Collections are your best friend when it comes to showcasing products and keeping your shop tidy. Group gift cards and experiences into themed collections — like “For Two”, “Festive Dining”, or “Gifts Under £100” and schedule them to go live automatically for Black Friday and Christmas.
It’s an effortless way to make your shop feel curated and customer-friendly, helping guests discover the perfect gift faster.
Experience Is Everything
Experience-based gifts continue to dominate hospitality gifting, and “for two” experiences are leading the charge. They create emotion, anticipation, and shared memories, all the reasons people love to give (and receive) hospitality gifts.
If you don’t already offer a two-person version of your bestsellers, duplicate them, double the value, and update the name. It’s a small change that delivers big impact.
Make It Easy to Find
Visibility is key. Make sure “Gift Cards” sit proudly in your main website navigation, not buried in the footer. Add homepage banners, in-venue posters, and QR codes so customers are reminded and tempted to buy, wherever they are.
And don’t stop at your website. Social media is one of your most powerful tools so keep posting, showing off your experiences, and sharing that gifting buzz throughout November and December.
Creative Campaigns That Connect
Not every great campaign is about discounts. Some operators partner with suppliers to offer bonus gifts, like a bottle of fizz or a dining add-on — a simple touch that adds value and drives conversions.
Others use pre-sale sign-ups and exclusive promo codes to reward loyal customers. These create anticipation, grow your CRM lists, and give you ready-made audiences for future campaigns.
The Corporate Opportunity
Corporate gifting is booming and it’s one of the easiest ways to boost revenue before year-end. Businesses are looking for thank-you gifts for staff and clients, and gift cards are the perfect fit: quick to buy, easy to send, and flexible to redeem.
With Toggle’s Bulk Order Tool, you can take and fulfil large orders in minutes. Whether it’s 20 cards or 200. It’s a huge opportunity to reach new audiences while keeping things simple behind the scenes.
Your Gifting Success Checklist
🎯 20% remains the golden offer for engagement and conversion.
🎯 Curate your experiences and collections and make them easy to browse.
🎯 Communicate clearly especially around expiry dates and delivery.
🎯 Reactivate your CRM, use data to retarget engaged buyers.
🎯 Keep it visible across socials, in venues, and at every touchpoint.
Every gift card is more than a sale, it’s a new guest discovering your brand.
Still Time to Shine
There’s still time to make this Christmas your most successful yet. Whether you’re adding new experiences, promoting corporate gifting, or simply making your shop easier to browse, every small change adds up.
Toggle can get you live within 24 hours, so if you haven’t started yet, there’s still plenty of runway left.
Open your Toggle account today
Next stop: Toggle Time 5 #4 — We’ll explore how to use social media to sell gift cards naturally, engage your community, and turn followers into festive spenders.
(Friday 14th November @ 10am)
