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Tips

Thoughtful email marketing: a simple way to build brand reputation

With Mother’s Day just round the corner, you might have noticed an influx of emails from brands asking if you’re happy to receive content around the important day, or if you’d like to opt-out of such emails.

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One month to go: Mother's Day inspiration by operator type

Hospitality operators were feeling the love on Valentine’s Day with cook-at-home meal kits selling out weeks in advance. For the hard-hit industry, Mother’s Day is the next big opportunity to generate additional sales, with consumers looking to spend more and treat their mums for the second Mothers Day in lockdown. Stuck for inspiration for what your venue might be able to do? Team Toggle has put together some ideas that we’d love to treat our mums to for the special day.

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How to engage and motivate your furloughed staff

“Look after your staff first and the rest will follow” is a mantra of business but, with 83% of leaders in the hospitality sector having furloughed staff, ensuring that workforces continue to be engaged and motivated is just one of many hurdles that operators have encountered over the last year. 

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An easy guide to the national days that hospitality businesses should tap into

There is any number of weird and wonderful days that we all see on social media and on the news - National Bubble Wrap Appreciation Day, anyone? - but how do you know what’s coming up? And what’s the point of getting involved as a hospitality operator? ‍

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Our favourite Valentine’s Day gifts for 2021

Our Togglers have done a wonderful job at creating unique and exciting Valentine’s Day gifts this year! From using Toggle promotions to give a little extra love, to packaging up their products in a box, for guests to enjoy at home!If you’re still to organise a present for your special someone (or yourself), don’t worry, our Cupids have got you covered. Here’s a few of our favourite gifting ideas for Valentine’s Day 2021...

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How to make the most of Lockdown 3.0: Our top marketing tips for operators

WIth many businesses finding themselves yet again behind closed doors due to lockdown 3.0, we wanted to share some tips and ideas that can be taken advantage of throughout January and February 2021 - helping to keep your loyal fans engaged and spending.

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New tier yules: How operators should now prepare for a Covid Christmas - VIDEO

With the new tier restrictions coming into force next week, hospitality operators are having to come to terms with the reality that Christmas trading this year will be very different to a typical festive season.

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One week 'til Black Friday! 8 minutes to optimise your gifting - VIDEO

Want to sleigh your gifting strategy for Christmas and boost your sales during the golden quarter of the year?

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Black Friday: How to create promo codes or special offers on your gift cards and experiences - VIDEO

Toggle promotions are the perfect way to give your customers some Black Friday discounts (or any discounts for that matter!) Watch our short video, delivered by the Toggle Elf Lorna, to find out how to easily create promo codes.

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10 clever tips in 10 minutes to make the most of a digital-first Christmas - VIDEO

Toggle CEO Dan Brookman has created a helpful video for Togglers and non-Togglers alike, rattling through 10 top tips in 10 minutes to make sure your business is on the front foot and selling experiences, gift cards and retail products directly to customers online this Christmas.

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